Hi, I'mSam Maskanati

Honored with two industry awards for excellence in influencer marketing technology 🏆

As a Lead Front-End Developer at ThisThat, I worked on a cross-platform product that transformed social survey data into actionable insights for advertisers:

• Led front-end development for a B2B Analytics Platform, which won global Gold Awards for “Best Influencer Marketing Platform or Technology” and “Industry Choice of SaaS or Technology,” earning Best Tech recognition for three consecutive years.
• Designed and launched a brand lift feature that enhanced advertiser-consumer interactions by capturing feedback from 5,000+ social survey respondents; provided brands with actionable insights, leading to a 20% increase in campaign effectiveness.
• Reduced time-to-insight by ~40% by engineering a real-time sync system that unified the B2B dashboard and end-user PWA, enabling instant campaign decisions.
• Built the platform's scalable, multi-tenant architecture, implementing secure role-based access control (RBAC) and multi-currency invoicing for global agencies.
• Crafted interactive charts that visualized social survey outcomes, making results easier to interpret and enabling faster strategic decisions for brands.
• Collaborated with cross-functional teams (design, product, QA) in Agile sprints to deliver new features on time and maintain design consistency.

This role required deep expertise in React, TypeScript, Progressive Web App (PWA) architecture, state management, performance optimization, automated testing, advanced charting libraries, and social media integrations , collaborating closely with product and design teams to deliver a responsive, data-driven SaaS platform.

At KeyLead Health, a healthcare technology company, I developed cross-platform mobile applications focused on secure data handling and real-time patient-doctor interactions.

• Developed and published multiple patient-centric healthcare apps for Android and iOS using React Native, implementing state management, offline data caching, and secure API integrations for multidimensional health data capture.
• Built a heart health analytics app featuring data visualization dashboards, daily health check-ins, and voice recording modules, leveraging device sensors and local storage to support continuous monitoring.
• Strengthened the digital health portfolio by building a scalable mobile framework with HIPAA/GDPR-compliant encrypted storage and offline-first synchronization .
• Increased participant retention rates for clinical trials (e.g., focal epilepsy) by designing a sensor-integrated React Native app with daily health logging, cognitive exercises (memory and reaction time), and feedback-driven UI.

This position demanded expertise in React Native, mobile security, RESTful API integrations, data synchronization, and UI performance optimization , with applications published on the App Store and Google Play, helping patient adherence and supporting medical workflows.

As Co-Founder of CargoFare, a freight factoring and logistics startup, I served as CTO, developing a fintech logistics application designed to digitize road freight payments and cargo management. The platform enabled transport companies to manage bookings, payments, and document exchanges within a secure digital environment.

• Drove front-end development for the fintech platform, successfully scaling it from launch to onboarding major regional transport operators.
• Orchestrated the implementation of an admin panel, aligning with Google’s Material Design principles and integrated store management features, increasing administrative efficiency by 20% and accelerating development cycles by 15%.
• By designing the front-end UI for a fully digitized, credit-based payment and digital invoicing system, I reduced manual processing and errors by approximately 30%.

While working for Trip.ir, an online booking platform, I served as Lead Front-End Developer, helping design and build a new SaaS online travel agency platform for flight, hotel, and tour bookings. The platform enabled hotels and tour operators to manage their own CMS, update availability, and control pricing. For flights, it integrated with airline APIs and provided tools for creating and managing pricing rules within the application. The platform was built using a microfrontend architecture, enabling flight, hotel, and tour services to be developed and deployed independently while maintaining a unified user experience.

• Increased customer retention and booking conversions by ~15% by redesigning the front-end booking flow and improving the overall user experience.
• Reduced platform load times by ~40% and lifted Lighthouse performance scores through advanced client-side and asset optimization, leveraging efficient rendering strategies and modern build improvements for scalability across high-traffic routes.
• Delivered the complete front-end architecture (Vue.js) for a leading travel booking platform, focusing on performance, modularity, and scalability.
• Conducted code reviews and mentored junior developers on front-end architecture and accessibility standards.

The platform was developed using Vue.js, with lazy loading, code splitting, and asset optimization to enhance performance. I built reusable UI components, responsive layouts, and optimized client-side rendering to ensure a smooth booking experience. In addition, I worked on an administrative portal featuring promotion code management and role-based access control to support daily operations and platform management.

During my time at Navaco Information Technology Co., I worked as a Full-Stack Developer, focusing on banking and transportation technology projects.

• Led backend development for the mobile banking department of a major bank with 15+ million active users and over 1,100 branches, resulting in delivered SuperPay Banking App.
• Assembled and led a dedicated team to develop a heavy vehicle inspection platform, covering 6,000 to 10,000 daily inspections, improving operational efficiency by 25%.
• Enhanced and maintained Electronic Toll Collection, reducing traffic congestion by 35% through seamless cashless transactions.
• Collected a comprehensive dataset of Iranian heavy vehicles and produced a deep learning-based system for ‘Car Type and License Plate Detection,’ improving illegal modification detection by 4% and streamlining vehicle identification.
• Integrated advanced anomaly detection capabilities into the system, identifying potential forged vehicle inspections, which contributed to preventing 7% of heavy vehicle accidents, including buses, significantly reducing fatalities.